Category | Mobile SEO

Mobile SEO is fast gaining prominence in the internet marketing industry, as webmasters fall over each other to target the users of cell phones, smart phones and PDAs. Also known as third screens, the market share of these hand-held devices is rapidly increasing due to their portability, compactness, affordability and most importantly, due to the fact that they require very little technical knowledge to operate. These hand-held devices offer users the flexibility to be in touch with their social circle as well as access information anytime and anywhere, which is why more and more users are switching...

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Web marketing nowadays have so many innovative ways and there is a growing popularity of mobile searching. The use of cell phones and smart phones have become so widespread because of their new capabilities and this can give them new options for users to discover means for web browsing, doing e-mails to social networking activities. This gives a new arena for web marketers to ride on this new innovation and make it a means to improve online business. However, websites have to be optimized for mobile search since most websites are optimized only for traditional and local search. Mobile search...

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Smartphones aggressively saturated the mobile market in 2010, driving an increase in mobile media consumption by users worldwide, according to a new report from comScore. “2010 was a game-changing year for the mobile industry,” said Mark Donovan, comScore senior vice president of mobile. “Smartphone adoption, 3G penetration and unlimited data plans drove a surge of mobile media consumption across geographies and deepened the integration of mobile devices into everyday life.” “And, the coming year has the potential to be even more exciting. As the mobile ecosystem continues...

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